Free resource for eCom brands
  • Free calculator · eCom Meta Ads

Find out exactly what you can spend on Meta to get a customer.

Most eCom brands running Meta ads have never calculated their real breakeven CPA. Enter your numbers below and get yours in 5 minutes.

  • Breakeven CPA: the max you can spend per customer before you lose money
  • Target CAC window: conservative, ideal, and scaling targets for your account
  • Monthly forecast: what revenue and profit look like when you hit your target

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Try the eCommerce Meta Ads Profit Calculator

Input your numbers below...

Not a guess. Not an industry average. The exact number derived from your margins, your COGS, and your fulfillment cost. The max you can pay to acquire a customer without losing money on the order.

Business economics
Product cost only
Shipping + pick/pack
Stripe, Shopify Payments, etc.
Returns provision, inserts, packaging upgrades, etc.
Growth assumptions
% of customers who buy again
Including first purchase
Forecast inputs
What you want to keep after all costs
Your breakeven CPA
Breakeven CPA — Max you can spend per customer before the order loses money
Contribution margin per order — Revenue minus all variable costs
Contribution margin % — Before ad spend
Target CAC windows
Conservative — Healthy margin cushion. Good starting point for new campaigns.
Ideal — Your target margin hit. Optimize campaigns toward this number.
Scaling — Near breakeven. Acceptable only when LTV justifies the investment.
Monthly forecast at each target
Scenario Est. customers Revenue Gross profit After ad spend

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Same inputs, same math, but it lives in your Drive so you can save your numbers, share with your team, and come back to it.