Most eCom brands running Meta ads have never calculated their real breakeven CPA. Enter your numbers. Get your target in 5 minutes.
You can keep struggling for the same results or get smart access my Source Of Truth Toolkit + Training. Most advice out there is watered down. Mine will show you what’s actually working to scale DCT brands to 7 and 8 figures.
You’re probably right.
Not the “my agency is bad” kind of off.
More like: “I’m spending money, things are sort of working, but I genuinely don’t know if this is profitable or if I’m just moving revenue around.”
That’s the gap nobody talks about.
Most brands I work with aren’t failing. They’re stuck in a kind of fog – the ads run, orders come in, the dashboard shows numbers, but there’s no clear answer to the question that actually matters:
Without that number (your real CAC target), built from your margins, not guessed from industry benchmarks… you’re flying blind. Scaling just means spending more into the same uncertainty.
I fix that.
Not by “managing your ads better.” By installing a system built around your specific unit economics, so the ads run inside a framework that actually makes sense for your business.
I’m Andy. I’ve been doing this for years across dozens of DTC brands.
From small brands finding their footing on Shopify, Amazon sellers making the DTC leap, and operators who are tired of relying on whoever runs their ads to figure it all out.
If any of this sounds familiar, keep reading this page.
Or if you’ve heard enough – book a call here and let’s look at your numbers.
You scale the budget. ROAS drops. You pull back. Two months later you try again. Same result. Nobody can tell you why.
You hired an agency. They set everything up, launched the campaigns, sent you a report with a 3.2x ROAS. You’re paying $2,500 a month and you genuinely don’t know if you’re profitable or just moving revenue around.
You’ve been told you need better creatives. Better targeting. A lower CPM. Nobody has ever sat down with you and figured out what your CAC should actually be.
Show up, set up campaigns, optimize toward whatever metric looks good, send a monthly report, hope you don’t ask too many questions.
When they leave (and they always leave eventually), you start over. Nothing was built. Nothing was left behind.
Figure out what your business can actually afford to spend to acquire a customer. Then build a Meta acquisition engine designed to operate inside those economics.
When Phase 1 is done, you have a documented CAC target, a running acquisition system, and a dashboard that tells you what to do next. The retainer isn’t to keep the lights on… it’s to operate and improve something that was actually installed.
Most agencies jump straight to running ads. We start with your numbers because without knowing what you can afford to spend, scaling just means losing money faster. Each layer builds on the last. The system compounds every cycle.
Most agencies jump straight to running ads. We start with your numbers — because without knowing what you can afford to spend, scaling just means losing money faster. Each layer builds on the last. The system compounds every cycle.
Before a single ad runs, we establish the economic targets the system must operate within. CAC ceiling. LTV windows. Contribution margins. Breakeven thresholds. This is the work most agencies skip entirely.
Once the economics are defined, we build the Meta acquisition engine designed to operate inside them. Structured testing architecture. Optimization rules. Scaling pathways that produce clean learnings.
The system has to be operated, not just set up. Monthly signal reading. Constraint diagnosis. A decision roadmap that tells you what the next highest-leverage move is.
A home fragrance brand had built a real business on Amazon. Good product, loyal customers, proven demand. They wanted to own their customer relationships directly — so they built a Shopify store and came to us to figure out Meta.
Fresh ad account. No history. No benchmark data to borrow from.
We started in April with $490 in spend. The first month wasn’t about customers — it was about figuring out what this brand could afford to spend to get one. Once we had the number, we built the system around it.
We scaled spend 11x in five months. CAC barely moved. That’s not a lucky campaign. That’s what happens when the system is built before the spend goes in.
Here’s who I’m looking for.
A hard look at your Meta account, unit economics, and CAC targets. You’ll know exactly where the system is breaking and what to fix first.
30 days. We define your economics, build the acquisition engine, set up your Growth Dashboard, and hand you a priority roadmap. The full Growth Machine, installed.
Ongoing. We operate and improve the system month to month: signal reading, constraint diagnosis, roadmap updates, Meta management. The system compounds every cycle.
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