29 Dec The Three Kings Of Modern Marketing (Content, Context & Congruence)
Remember when content was king? Well, the king has been de-throned. Or better yet, 'marketing' as we know it has become more of a democracy in...
26 Dec How To Generate Leads And Sell More With “Value Bridges”
I got a question for you. Are you giving away value first, to produce a lead? Are you following-up with that lead? If you answered yes...
10 May How to Craft A Sales Message That Sells
So you want to craft a your own sales message that let's you: Persuade people to take their wallets out and give you cash? Introduce...
08 May How to Market Physical Products (e-Commerce)
Some of you sell physical product online. And you would like to: Increase sales (conversion) Reach more customers (traffic) If that's the case, then here are the marketplace...
08 May Price & Charge What You’re Worth
When it comes to pricing, how much do you charge? For most people, they use 2 methods: What competitors are doing What they feel they deserve Those...
07 May Market Research – Finding The Ideal Customer
In this article I cover the importance of breaking down your ideal audience so that: When you speak to them you are heard in a...
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