- Early access — 50% off
Meta doesn't know who's a new customer. V-Sync fixes that.
Most Meta campaigns optimize on blended purchase signals - meaning "new buyers" and "returning customers" are lumped together. V-Sync sends a clean new customer purchase event from Shopify back to Meta, so your campaigns can actually optimize for acquisition.
One-click Shopify install
No code required
30 days free to start
50% off early access pricing
The problem worth understanding
Analytics tells you what happened.
V-Sync tell Meta what to optimize.
These are not the same thing.
You can see new vs. returning customers in your dashboard all day long. That data is informational. It changes what you know.
But Meta doesn’t optimize from your dashboard. Meta optimizes from the signals it receives via the pixel and CAPI. If your conversion events don’t distinguish new customers from returning ones, Meta can’t learn the difference, no matter what you see on your end.
The result: campaigns drift toward whoever converts fastest. Often returning buyers. CAC looks stable, new customer volume quietly falls.
Meta receives one signal: Purchase. It learns to find people who purchase, which includes your existing customers. Over time, prospecting efficiency degrades as the algorithm leans toward re-conversion.
Meta receives a second signal: New Customer Purchase. Now you can create a custom conversion that specifically trains campaigns on first-time buyers. The algorithm learns who to acquire, not just who to convert.
Excluding existing customers limits reach. It doesn’t retrain Meta’s learning. Without a new-customer signal, optimization still drifts toward whatever pattern looks like a conversion.
01
Connect Shopify + Meta
Install V-Sync from the Shopify App Store and connect your Meta pixel. Takes about five minutes, no developer needed.
02
New customer events sync automatically
Every time someone makes their first purchase, V-Sync sends a “New Customer Purchase” event to Meta via CAPI (separate from the standard purchase signal).
03
Build campaigns around acquisition
Use the new customer event as a custom conversion in your Meta campaigns. Now you can optimize, measure, and scale based on actual new customer acquisition.
Some ads "win" on ROAS while your customer base quietly shrinks.
A campaign hits your CPA target. ROAS looks solid. You scale it.
Three months later, new customer volume is flat. Revenue is holding but it’s coming from the same buyers cycling through. You’ve been scaling re-conversion, not acquisition.
This is one of the most common and least visible ways eCom brands stall out at their current revenue level. The ads are “working” but just not for the thing that actually grows the business.
Without a new-customer signal, you're flying blind on the one metric that determines whether your brand is actually growing.
ROAS and CPA look fine. You scale the winners. New customer acquisition slowly degrades. You don’t notice until the revenue trajectory flattens and the easy fixes stop working.
You can see which campaigns are actually acquiring new customers… and which ones just look good on blended metrics. Scale the ones that grow your base. Cut the ones that don’t.
See which creatives drive new customers
Stop guessing which ads are actually acquiring new buyers versus recycling existing demand. The signal makes it visible.
Stop wasting spend on re-conversion
When Meta knows what a new customer looks like, it stops serving your acquisition campaigns to your existing buyers.
Stable prospecting as spend increases
Better signal quality means the algorithm has something real to learn from. Prospecting holds up as you scale instead of degrading.
Budget decisions grounded in reality
Know your real new customer CAC, not a blended number that mixes acquisition with retention. Plan spend against the number that actually matters.
Simple pricing. Start free.
Early access cohort gets 50% off all paid plans and 50% higher usage limits (locked in as long as you stay subscribed).
Up to 100 orders/mo
Usage
- Up to 100 orders / month
Platform Connections
- Shopify → Meta
Key Features
- First-time Customer Sync
- Customer Analytics Dashboard
- Email Support
Early access: $24.50/mo · 1,500 orders
Up to 1,000 orders/mo (1,500 early access)
Usage
- Up to 1,000 orders / month
- $0.10 per order overage
Platform Connections
- Shopify → Meta
All Free features, plus:
- Product LTV Dashboard
Early access: $74.50/mo · 15,000 orders
Early access: $74.50/mo · 15,000 orders
Usage
- Up to 10,000 orders / month
- $0.05 per order overage
Platform Connections
- Shopify → Meta
All pro features , plus:
- Prediction Engine
Up to 100 orders/mo
Usage
- Up to 100 orders / month
Platform Connections
- Shopify → Meta
Key Features
- First-time Customer Sync
- Customer Analytics Dashboard
- Email Support
Early access: $19.50/mo · 1,500 orders
Up to 1,000 orders/mo (1,500 early access)
Usage
- Up to 1,000 orders / month
- $0.10 per order overage
Platform Connections
- Shopify → Meta
All Free features, plus:
- Product LTV Dashboard
Early access: $59.50/mo · 15,000 orders
Up to 10,000 orders/mo (15,000 early access)
Usage
- Up to 10,000 orders / month
- $0.05 per order overage
Platform Connections
- Shopify → Meta
All pro features , plus:
- Prediction Engine
Can’t I just exclude existing purchasers from my audiences?
Exclusions limit reach but they don’t retrain Meta’s learning. Without a new-customer signal, the algorithm still optimizes toward whatever pattern looks like a conversion. Usually that drifts toward returning buyers over time.
Does this replace my analytics tools?
No. Dashboards and analytics show you performance after the fact. V-Sync fixes the signal Meta uses to make decisions in real time. They serve different purposes.
Is this hard to set up?
No. It installs from the Shopify App Store like any other app. Connect your Meta pixel, and it starts syncing. No developer needed, no custom code.
How does it know who’s a new customer?
V-Sync checks the order against your Shopify customer history. If it’s a first-time purchase, it sends the new customer event. Returning customers trigger the standard purchase event only.
What does the event look like in Meta?
It shows up as a custom conversion event called “New Customer Purchase” in your Events Manager. You can use it as a conversion goal in any campaign type (same as any other custom event).
Can I cancel anytime?
Yes. No contracts, no lock-in. Cancel from your Shopify dashboard at any time. If you’re on early access pricing, that rate is locked in as long as you stay subscribed.
V-Sync is part of how we run client accounts at Venture Results.
Clean new customer signals are the foundation of the Growth Machine — the Meta acquisition system we build and manage for eCom brands doing $30k–$150k/mo. If you want the full system, not just the signal layer, that’s what we do.
Give Meta the signal it actually learns from.
30-day free trial. One-click install. No code, no contracts. Early access pricing locked in at 50% off.
