Analytics tell you what happened.
Signals tell Meta what to optimize for.
Meta doesn’t optimize from what you see — it optimizes from the signals it receives.
If new-customer purchases are not sent into Meta as a signal it can learn from, that data stays informational, not actionable.
Some ads “win” on CPA or ROAS while quietly skewing toward returning buyers.
Exclusions limit reach but it doesn’t retrain learning. As the audience shrinks, CAC rises while new-customer volume still falls.
Meta keeps reinforcing what converts fastest, not what grows your customer base.
When Meta receives clean new-customer purchase signals, it learns who to acquire — not just who converts.
You can see which creatives actually drive new customers and stop scaling CPA winners that don’t.
The result is better creative decisions, healthier prospecting, and scale driven by net-new customers.
Install the app on Shopify and connect your pixel in minutes.
V-Sync automatically sends new vs returning events via CAPI.
Better signal → better optimization → higher profit.
“We Reached 100k for Shopify guys. Woohoooooo, thank you so much!!!”
~ Tram, eCommerce Brand (Beta Tester)
Exclusions limit reach. They do not retrain Meta’s learning.
Without a new-customer signal, optimization still drifts.
No. Dashboards show performance. V-Sync fixes the signal Meta learns from.
No. It installs like a standard Shopify app.
If new-customer growth matters, the signal matters.
Give Meta the data it actually learns from and let your campaigns optimize toward real acquisition.
You won't be spammed, and your data is secure.