Increase In Monthly Volume
Increase In Average CPA
Pepper Leaf is an Aussie owned, farm fresh and sustainable meal kit delivery company.
While serving select cities, they could not scale past 1k/month at a profitable cost per acquisition.
Some month’s acquisition costs were $162-$330 which was unsustainable.
We were brought on to audit the account & create a plan scale at under $50 CPA.
After restructuring the account architecture – we quickly implemented a monthly testing cadence for creatives and messaging.
We began to identify the message-to-market fit in terms of visuals and offers.
Leaning into the messaging that most resonated with our audiences we kept testing more assets that produced profitable acquisitions.
The results were better than expected…
1,147% increase in customer volume monthly customer volume after 5 months.
Additionally… we saw a 29% decrease in CPA below our target as we continue to scale the account.
I’ll help you map out a plan that grows your DCT or eCommerce brand. Choose a time what works for you and then answer a few questions so we chat and see if we’re the right fit.