Phase 1 – Website Touchups – First, we re-organized the range of products into 3 distinct product categories (baby care, hair care, and skin care).
Phase 2 – Historical Data – Next, we indexed the historical best performing ads as a base for each product category.
Phase 3 – Product Research – From there, we identified that out of the 3 categories, it was the skincare line that was getting the most consistent results.
Phase 4 – Creative Angles – Then, we dialed the testing budget into the skincare line via new creatives mixed with the historical best performers.
Phase 5 – Optimization – Over the course of a 3-4 weeks we slowly removed the worst performers into a few optimized ads, ready for the next test.