Doing that work from phase one helped us gain insight into the top performing products, thus allowing us to dial down our messaging.
Conversion rates, order size, and frequency of purchase continue to improve by optimizing based off data.
Beyond managing the ad account, I used that insight to consult & write the email campaigns that generated $23,462 in bottom line profits in the first 60 days of launch.
Email along with owned media channels continues to be a huge bottom-line revenue asset to this day.
Having ownership of a CRM also improves the brand valuation for investors or sale.